, the Indian website has changed its home page again around a month back. But this one is really bold and just not cosmetic.
The new homepage just has a search bar, some news stories, a video story and 8 32×32 pixels icons of Cricket, Money, News, Movies, Rediffmail, iShare, My Page and Shopping. Besides it has a new tag line “Just Your Stuff” and a TVC promoting the site, however the ad has slightly failed to pass across the basic message.
Click Here to watch the TVC.
And all this without any advertisement on the main page (Like Google). This is really refreshing because it is coming from Rediff.com which is popularly known as one page-all work.
If you have browsed internet over Mobile network or on 3G you will notice that the new interface also befits a clean mobile interface. This can increase the user base of Rediff as mobile internet is going to a large way in India. This move can also be seen as a tactic to direct the traffic from Homepage to the inside pages which had less clicks earlier. But this can only work if Rediff provides rich content to its loyal user base.
It is now proved that one interested consumer is better than several uninterested consumers. And who else can better understand this than advertisers and this is where this new revamping strategy is more befitting. Because now advertisers can target better in the uncluttered site of Rediff. If a financial consultancy ad is to be placed, it has to be on the Rediff-Money page. And that will place Rediff on a higher platform where it may witness fewer ads but higher rates.
With uncluttered homepage, better Ad planning, and rich content Rediff.com may go a long way the field of web targeting and advertising.
What is your view?
Channu's Blog 