It won’t be an overstatement to say that Google has given Internet and searching a new meaning. Moreover it has been a pioneer in terms of branding itself and have extended it to its consumers by encouraging them building their own brands online but all for its own good.
While surfing afaqs!.com I came across a 20 Page freely distributable pdf prepared by Google for branding online in which it has given 4 strategies to build brands online abbreviated as B.O.L.D.(Captioned as ‘4 Common Sense Ideas to Build Your Brands Online’)
Click here to download.
Google has termed it as an industry initiative which is true in a sense because if with the help of experts people will start branding online it will scale up revenues for the entire industry not only for Google. However go through these 20 pages to reaffirm marketing skills of Google. With each technique of B.O.L.D. Google has promoted it’s other services like Google Analytics, Google Insights, Google Trends, Google Content Network, Google Adwords, Blogger, Google Maps, You Tube, and Orkut.
And at the end of the report telephone numbers are published for customised solutions for building brands with Google.
The report are prepared with vibrant colors, advertised at right places like afaqs.com and at the right time when Online Branding is talk of the town with the advent of increasing social networking and Micro-blogging sites like Twitter.com. Agencies like Interbrand are also writing white papers to build brand awareness online. Hoping to see increasing and more innovative online branding campaign in future.
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